Marketing Technology Services

Element delivers the state-of-the-art business intelligence and marketing research solutions that are essential to maintaining competitive advantage in an ever-changing business environment. Through the use of both qualitative and quantitative research techniques, we provide our clients a comprehensive view of consumer behavior and competitive landscape.

Whether developing a customer satisfaction and retention program domestically, or executing market research projects internationally, Element consultants draw upon a vast resource of knowledge and experience.

Most firms make strategic marketing decisions without considering all available customer information. Element helps its clients to effectively understand and utilize this information by planning effective database marketing campaigns. We provide custom solutions in market segmentation, actionable marketing programs, campaign management, customer lifetime value improvement, acquisition and retention strategies, and data warehousing technology requirements. Also, we can assist in building new prospect databases to improve the success of all marketing programs.

Our Marketing Analytics practice specializes in providing data analysis for firms with large customer databases. Element functions as an extension of customer's existing Research and Development group to provide individual customer level marketing and strategic business insights. Element team members are experts in applying advanced analytical techniques such as regression analysis, CHAID trees, conjoint analysis, factor and cluster analysis, multivariate analysis, and evolutionary algorithms to help solve a variety of marketing and business issues. In addition, Element builds customer choice and purchase incidence models that allow managers to evaluate market share, brand competition, and customer loyalty.

Management teams provide the vision, roadmap and planning essential to the success of every firm. However, developing the marketing strategy required to support these plans is often difficult. Element's Marketing Strategy Services Group consults on designing the long-term marketing activities essential to supporting management objectives. This is accomplished through the identification and development of strategic initiatives with quantifiable results over time.